Direct mail promoting Spring Meadows Farm’s organic vegetable box delivery service.

Envelope headline:

Your free box of organic veg waits inside.

Letter copy:

Hi Joanne

We’d love for you to join the growing number of Kibworth locals who are enjoying weekly deliveries of Spring Meadows Farm’s organic veg boxes. So I’ve sent you this letter to let you in on why our veg boxes are becoming so popular.

Doorstep delivery

Are you tired of lumbering with heavy bags of groceries? Then let us bare some of your burden. Our veg boxes are delivered straight from our local farm, Spring Meadows, right to your doorstep, weekly, on a regular day at a regular time that suits you. So subscribe to our veg box service and you’ll have fewer grocery bags to carry, and fewer items on your shopping list to worry about forgetting.

And as each of our veg boxes contains enough fresh produce to feed four people a portion of veg on every day of the week, there’s little chance you’ll be dashing out to resupply before your next delivery.

Guaranteed freshness

Did you know that 50% of the vegetables consumed in the UK are grown abroad? And even if you are eating veg that has been grown in the UK, it’s likely to have been transported from a distant farm far from your home.

This means the vast majority of supermarket bought veg has been harvested, packaged, and then transported unnecessarily considerable distances before reaching the stalls of your local supermarket. Freshness suffers as a result, and the pollution produced by what often amounts to hundreds of transit miles takes a damaging toll on the environment.

Spring Meadows Farm’s veg, on the other hand, is grown just down the road. The veg in our veg boxes is often picked from our fields and delivered to our customers the next day. That’s why we guarantee absolute freshness. Our limited local radius of delivery ensures that our service produces a bare minimum of pollution and therefore a bare minimum of adverse environmental impact.

Our veg is certified organic

All our produce is 100% organic. For you, that means healthier food free from a coating of harsh chemicals. For our local environment, that means healthier farming techniques that help protect habitats supporting local wildlife.

Our organic status is authenticated by the Soil Association – the UK’s leading organic certifier. The standards they demand are stringent and subject to regular inspection. So if you don’t take our word for it, takes theirs.

Invest in your local community

We’re not a huge faceless corporation, we’re not bent on consuming all competition, we don’t have billions in the bank, and we view our customers as much more than simple statistics.

We’re a small local farm serving the small local community that we both share. Subscribe to our veg box delivery service and see your money reinvested back into your area and back into serving you.

Harmonise with the seasons

If you’re assuming that we don’t offer the same breadth of selection you’d find at the supermarket, then you’re right, we don’t.

But we do offer a selection, only ours is a little different. The selections found in our veg boxes aren’t chosen by us, and nor by you. They’re chosen by the seasons. By subscribing to our veg box delivery service you can tune into the gentle rotation of spring, summer, autumn and winter. From sprouting broccoli, to rhubarb, to potatoes, to runner beans, to turnips, and much more, you’ll enjoy a seasonal variety of local organic produce at exactly the time of year that nature intended.

On the matter of our veg boxes’ seasonal produce, last week we were happy when one of our customers, Rob, told us:

“I was never adventurous in the kitchen. I’d just buy the same things and make the same meals each week. I didn’t realise how much more exciting my cooking routine could be before subscribing to your veg box delivery service.

Now each week is a seasonal culinary surprise. I feel much more connected to the ebb and flow of the seasons and to my local natural surroundings. My family are really enjoying the variety of seasonally inspired meals I’m now making, too. Thanks a lot.”

Robert Stills, Kibworth resident.

More and more Kibworth locals just like you are enjoying our veg boxes for their convenience, their seasonal selection, their benefit to the local economy and environment, and, of course, because of the fresh, locally grown organic veg that they contain.

Our delivery subscriptions are rolling. They can be cancelled at any time free of charge. Subscriptions are billed at £15.00 per veg box paid monthly either by cash or standing order. We are happy to discuss price adjustments if you would prefer your weekly boxes to be bigger or smaller than standard.

If you’re interested in subscribing to our veg box delivery service, the subscription process is quick and easy. Call us on 0116 2798384 or email us at info@springmeadowsfarm.com letting us know that you’re interested and we’ll have your subscription set up in no time.

We look forward to the pleasure of delivering your first veg box.

Warm regards,

Josh Best
Owner, Spring Meadows Farm.

P.S.

We know it’s all well and good telling you about the convenience, the freshness, the organic status, and the benefits that our veg offers to the local economy and environment. But there’s no way of really knowing whether you’ll like our veg until you’ve tried it. That’s why we’re offering you a free box of our organic veg.

But don’t hang about. Your free veg box offer is only valid for one week following the date of this letter. So call us on 0116 2798384 to inquire, or email us at info@springmeadowsfarm.com stating your name, address, and ’free veg please’ in the subject line and we’ll arrange a time and date of delivery that suits you. We hope you enjoy your free veg. We’re sure you will.