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Well chosen words have the power to seize attention, loosen purse strings, and spur readers into action.

As a copywriter, I deal in well chosen words.

Your copy is your brand’s voice. The better it speaks, the more sales you make. My job is to write copy that sings your appeal to the tune of your target audience, then package it in the power of persuasion.

Here’s my portfolio.


The Flavoursome Route to Better Health


Who said tasty food is bad for you? Fresh fish is high in protein, low in saturated fat, and offers a bountiful source of omega-3 fatty acids. It’s also the star ingredient in thousands of delicious recipes.

The NHS recommends that a healthy diet should feature no less than two portions of fresh fish per week. Follow this advice, and you can expect to gain the three health benefits listed below among many others.


Hydrated hair and skin


Dry skin and brittle hair. These, unfortunately, are two of the small number of drawbacks associated with otherwise healthy low saturated fat diets.

Luckily, fresh fish can help quench their thirst.

The omega-3 fatty acids found in fresh fish are monounsaturated fats. These fats nourish the hair and skin without increasing the chances of developing high cholesterol, weight gain, and other health issues linked to high saturated fat diets.  

Not only do they nourish, omega-3s also soothe. Thanks to their anti-inflammatory properties, they can help alleviate the symptoms of common skin ailments such as eczema and psoriasis.

Oily fish – such as salmon, mackerel, sardines, trout, and herring – offer the most omega-3s.


A healthier heart


Omega-3s also fight inflammation inside the body. Reducing internal inflammation protects blood vessels. This helps ensure your heart’s beating happily and benefits the health of the circulatory system as a whole.


More strength and energy


Fresh fish is full of protein. And that’s good news, because protein is vital for the creation of hormones, and for building, maintaining, and strengthening our bones and muscles.

What’s better, protein is a fuel as well as a building material. It’s one of the three nutrients alongside fats and carbohydrates that contain energy in the form of calories.

Tuna, anchovies, salmon, halibut, snapper, and cod are all especially high in protein.


The best place to get fresh fish


Officially opening for business next Saturday, Leicester’s new fish market is housed in a £2m development on 3 Market Place – right next to the city’s historic covered market. Once open, 20 traders will be operating stalls selling fresh fish in huge variety.

So if you want to take the flavoursome route to better hydrated hair and skin, a healthier heart, and more strength and energy, be sure to head down and pay a visit.

Blog Articles

Personal Examples

Professional Examples (SEO optimised)

Direct Mail

Direct mail promoting Spring Meadows Farm’s organic vegetable box delivery service.


Envelope headline:


Your free box of organic veg waits inside.


Letter copy:


Hi Joanne

We’d love for you to join the growing number of Kibworth locals who are enjoying weekly deliveries of Spring Meadows Farm’s organic veg boxes. So I’ve sent you this letter to let you in on why our veg boxes are becoming so popular.


Doorstep delivery

Are you tired of lumbering with heavy bags of groceries? Then let us bare some of your burden. Our veg boxes are delivered straight from our local farm, Spring Meadows, right to your doorstep, weekly, on a regular day at a regular time that suits you. So subscribe to our veg box service and you’ll have fewer grocery bags to carry, and fewer items on your shopping list to worry about forgetting.

And as each of our veg boxes contains enough fresh produce to feed four people a portion of veg on every day of the week, there’s little chance you’ll be dashing out to resupply before your next delivery.


Guaranteed freshness

Did you know that 50% of the vegetables consumed in the UK are grown abroad? And even if you are eating veg that has been grown in the UK, it’s likely to have been transported from a distant farm far from your home.

This means the vast majority of supermarket bought veg has been harvested, packaged, and then transported unnecessarily considerable distances before reaching the stalls of your local supermarket. Freshness suffers as a result, and the pollution produced by what often amounts to hundreds of transit miles takes a damaging toll on the environment.

Spring Meadows Farm’s veg, on the other hand, is grown just down the road. The veg in our veg boxes is often picked from our fields and delivered to our customers the next day. That’s why we guarantee absolute freshness. Our limited local radius of delivery ensures that our service produces a bare minimum of pollution and therefore a bare minimum of adverse environmental impact.


Our veg is certified organic

All our produce is 100% organic. For you, that means healthier food free from a coating of harsh chemicals. For our local environment, that means healthier farming techniques that help protect habitats supporting local wildlife.

Our organic status is authenticated by the Soil Association – the UK’s leading organic certifier. The standards they demand are stringent and subject to regular inspection. So if you don’t take our word for it, takes theirs.


Invest in your local community

We’re not a huge faceless corporation, we’re not bent on consuming all competition, we don’t have billions in the bank, and we view our customers as much more than simple statistics.

We’re a small local farm serving the small local community that we both share. Subscribe to our veg box delivery service and see your money reinvested back into your area and back into serving you.


Harmonise with the seasons

If you’re assuming that we don’t offer the same breadth of selection you’d find at the supermarket, then you’re right, we don’t.

But we do offer a selection, only ours is a little different. The selections found in our veg boxes aren’t chosen by us, and nor by you. They’re chosen by the seasons. By subscribing to our veg box delivery service you can tune into the gentle rotation of spring, summer, autumn and winter. From sprouting broccoli, to rhubarb, to potatoes, to runner beans, to turnips, and much more, you’ll enjoy a seasonal variety of local organic produce at exactly the time of year that nature intended.

On the matter of our veg boxes’ seasonal produce, last week we were happy when one of our customers, Rob, told us:


“I was never adventurous in the kitchen. I’d just buy the same things and make the same meals each week. I didn’t realise how much more exciting my cooking routine could be before subscribing to your veg box delivery service.

Now each week is a seasonal culinary surprise. I feel much more connected to the ebb and flow of the seasons and to my local natural surroundings. My family are really enjoying the variety of seasonally inspired meals I’m now making, too. Thanks a lot.”

Robert Stills, Kibworth resident.


More and more Kibworth locals just like you are enjoying our veg boxes for their convenience, their seasonal selection, their benefit to the local economy and environment, and, of course, because of the fresh, locally grown organic veg that they contain.

Our delivery subscriptions are rolling. They can be cancelled at any time free of charge. Subscriptions are billed at £15.00 per veg box paid monthly either by cash or standing order. We are happy to discuss price adjustments if you would prefer your weekly boxes to be bigger or smaller than standard.

If you’re interested in subscribing to our veg box delivery service, the subscription process is quick and easy. Call us on 0116 2798384 or email us at letting us know that you’re interested and we’ll have your subscription set up in no time.

We look forward to the pleasure of delivering your first veg box.


Warm regards,

Josh Best
Owner, Spring Meadows Farm.



We know it’s all well and good telling you about the convenience, the freshness, the organic status, and the benefits that our veg offers to the local economy and environment. But there’s no way of really knowing whether you’ll like our veg until you’ve tried it. That’s why we’re offering you a free box of our organic veg.

But don’t hang about. Your free veg box offer is only valid for one week following the date of this letter. So call us on 0116 2798384 to inquire, or email us at stating your name, address, and ’free veg please’ in the subject line and we’ll arrange a time and date of delivery that suits you. We hope you enjoy your free veg. We’re sure you will.

Marketing Newsletters

Sea Glass Jewellery Newsletter



The jewels of the ocean



Sea glass jewellery making is an inexpensive, eco-friendly use of a pretty waste product. But sadly, as with the health of our oceans, the craft is on the decline.


Email Body

We’re all familiar with strolling along a shoreline, the sea lapping our toes, and the gentle warmth of the sun glowing overhead, and spotting the gleam of a little faux jewel twinkling in the sand.

The sea has skilled hands for working with glass. It takes the jagged shards of our discarded bottles and gently smooths them into what come to resemble colourful semi-precious stones. Free, pretty, and once plentiful, those with a penchant for craft have worked sea glass into decorative delights since it first emerged from the waves. Sea glass finds its way into all manner of arts and crafts, but it’s most commonly used in jewellery making.

In our age of growing environmental consciousness, sea glass jewellery is a shinning example of what can be created from seemingly worthless waste. So if you happen to buy a piece of jewellery set with sea glass [link to sea glass jewellery article], you can rest safe in the knowledge you’re helping to uphold your zero waste aspirations. You’ll also be happy to hear that though often just as pleasing to the eye as conventional gem stone jewellery, sea glass jewellery generally carries much smaller price tags.

But sea glass is becoming a less frequent sight on our beaches. Glass packaging is increasingly giving way to plastic, and so it’s plastic with which we now carelessly litter our oceans. Though also a waste product, glass deals much less damage to the oceans and the life within them than its successor.

Our beaches are also suffering from the shift to plastic packaging. Rather than working plastic into something pretty or useful, the sea has a tendency to reject it outright. So instead of faux jewels, it’s now beaten old plastic bottles and scraps of nylon netting we’re more likely to see strewn along a shoreline. By swapping your plastic bottles for glass [link to swapping plastic for glass items blog article], you’ll be helping to rescue the fate of sea glass jewellery as well as the health of our oceans.

If you have any of your own prized pieces of sea glass jewellery, whether shop bought or homemade, we’d love to see it, so be sure to share some pictures with us on Twitter [link] or Instagram [link].

Press Releases

PRESS RELEASE FROM: The Leicester Arts Centre (Phoenix)
CONTACT NAME: Julia Boddington
CONTACT NUMBER: 0116 242 2800


Leicester’s Phoenix Cinema and Arts Centre Announces £7m Expansion


The Phoenix Cinema and Arts Centre has announced plans for a major £7m expansion. The Phoenix, which is a charity, hopes that once complete, their increased capacity will help generate additional revenue to invest in their charitable endeavours.

The expansion will double the centre’s number of cinema screens to a total of four, increase the size of its digital arts gallery, provide its educational services with additional classrooms, and extend its café. The project has been dubbed Phoenix 2020 in reference to the year forecast for its completion.

The Phoenix’s CEO, John Rance, said of the plans:

“We’re really excited about the expansion. It will allow us to screen more of the eclectic mix of vintage, art-house and contemporary blockbuster movies that have made our cinema so popular. We’ll also be enlarging our exhibitions of world-class digital art, all of which are free, and expanding our educational services which run both practical and theory based film and art courses for all ages and abilities.”

A more detailed version of the plans is due for release next month. Meanwhile, the Phoenix team are busy working with their partners, Leicester City Council and De Montfort University, to raise the extra £3m still required to match Arts Council England’s provisional capital grant offer of £4.17m. The centre welcomes public donations.

To celebrate their announcement, the Phoenix are offering all Leicester Mercury readers buy one get one free cinema tickets for a film of their choice until the end of this month. To claim the offer, present the discount code below when purchasing tickets from the Phoenix box office. If booking online, enter the discount code when prompted during the booking process.

Discount code: KLXFP0

Product Descriptions

Mammut Mercury Tour II High Gore-Tex® Boots

Cars have tires, tanks have tracks. City dwellers wear shoes, intrepid mountaineers wear Mercury Tour II High Gore-Tex® Boots. With Gore-Tex® fabric waterproofing, premium Vibram® 4 Trek technology grip and structural support, and the tailor fit moulded comfort of 3D memory foam, these boots are built for walking in any weather over all terrain. What’s more, the durability of their liquid rubber armouring will safeguard both your feet and all these superb benefits for years of trekking to come. Boots to conquer any mountain. 

Peter Storm Peter Parka II

Dry, warm, and draft free. Thanks to the Peter Parka II’s waterproofing, windproofing, and insulation, that’s what you’ll be, wherever you’re wearing one. Its 7 utility pockets ensure you’ll never be short of storage, either. So whether you’re scaling snow capped peaks, traversing windswept plains, or simply find yourself caught in a downpour one chilly evening during the walk home from your local, this parka will keep you and your pockets full of precious possessions comfortably impervious to the elements.

Sidari Fantasie Swim

With reds and whites both fiery and feminine and a chic tribal pattern that delicately accentuates your contours, Fantasie Swim’s Sidari collection radiates an aura of passion and sophistication. Swimware to match that luxury, exotic destination of your holiday this season. Available in cup sizes B to GG.

Jewel Garden Freya Lingerie

Petals? Butterflies? Soft folds of ribbon? The whimsically contrasting watercolours of the Jewel Garden collection by Freya allow the imagination to roam free. Embellished with a subtly laced hem for an added flair of elegance. Available in cup sizes B to GG.

Kelly Elomi Lingerie

Let your vivacious side bloom with the tropical floral design of the Kelly collection courtesy of Elomi Lingerie. Channel the depth, style, and flamboyance of Mother Nature with these beautifully over-laid prints and striking natural colours. Available in cup sizes B to GG.

Promotional Copy

Copy promoting The People’s Dispensary for Sick Animals.


A visit to The People’s Dispensary for Sick Animals is a great investment of your time, and potentially, your money too. Here’s why.


They’ve got what you want


Into clothes?

Hanging from their racks you’ll find everything from winter coats to summer dresses, from the only worn once, to one-off vintage pieces.


Keen on books?

They’ve got shelves stacked with a cornucopia of contemporary best sellers, time tested classics and coffee table curiosities.


A fan of music?

Enjoy sifting through a selection of music in a range of formats from CDs, to cassettes, to vinyl, spanning all the genres and the decades of popular music.


Discover all this and more besides.

And with an ever-flowing stream of fresh, regularly rotated stock, the PDSA is never the same shop twice.


You won’t break the bank

Big range, small prices.


You’ll be helping out


It’s not only their customers they cater for.

For the trouble of unearthing gems and parting with a few pennies, you’ll be helping sick and injured pets receive the veterinary assistance they need, but can’t afford.


Sounds too good to be true?

Well, they say seeing, not reading, is believing.

So pay them a visit, and see for yourself.

Social Media Captions

Social media captions for the promotion of Coombe Abby’s medieval banquets.



Fancy feasting like a lord or lady of the manor? Find out more about Coombe Abbey’s #MedievalBanquets here: #4CourseDinner #CoventryNightOut



Ever wondered what it’s like to feast like a lord or lady of the manor? Then come and feed your fantasies at one of Coombe Abbey’s award-winning medieval banquets. The evening’s extravagant four-course dinners, period inspired live music, and stage entertainment are sure to make it a night you’ll remember.



Looking to book a unique Christmas do for your company this festive season? One that your staff are sure to remember? December bookings for our award winning medieval banquets are filling up fast, so seize your opportunity before you miss out. Find out more and make your reservations here:

Website Copy

Website Copy for Lister Trading Ltd.



International aftermarket solutions



Welcome to Lister Trading, your trusted suppliers of quality aerospace, marine, and industrial aftermarket spares.


About Us

Our company name was inspired by R A Lister & Company, a stalwart engine brand from the golden age of British engineering. We are proud to continue the name’s legacy of value and reliability.

Serving international and UK based customers alike from our London headquarters, we provide competitive quotes for high quality spares and aftermarket components.

The aerospace, marine, and industrial sectors are our industries of expertise. With our extensive network of OEM contacts we are confident that we can supply a solution for whatever aftermarket requirement you might have, big or small.


So send us your RFQ today, and let us take care of your aftermarket needs [link to get a quote].

Call us on +44 (0) 208 371 0624 to speak to a member of our team.


You can also email sales and general enquiries to:

Or get in touch via our contact us from [link].


Our office hours are 9-5 GMT Monday to Friday.